Training and Consulting for
Leaders and Executives
Companies We've Worked With
Hands-on Experience
Immersive gamified role-play negotiation trainings.
World class real case studies, with AI tools and strategies to improve your skills.
Réda has lived and worked across 4 continents, with extensive experience in Japan, USA, South Korea, the United Kingdom, Germany, and France.
He has led transformative programs, strategic initiatives, and high-stakes negotiations for Fortune 500 brands such as Toyota, Lexus, Nissan, Renault, and Mitsubishi.
An accomplished leader and general manager, Réda Guiri specializes in business management, procurement, outsourcing, transformation and change, as well as conflict and crisis management.
With expertise in international business, corporate business policies, organizational transformation, cost optimization, value creation, change management, and innovation, Réda delivers executive trainings, lectures and workshops designed to equip leaders with the skills to navigate complex, cross-cultural negotiations and achieve sustainable results.
About
RED A was born from a desire to reach agreement, generate more value than what the eye could see, and resolve conflict.
Seems poetic, right? In reality, we have seen numerous professionals and companies waste opportunities because of poor negotiations, egos or lack of awareness about the counterpart culture.
We help people and organisations seek better outcomes with lasting relationships.
Book a Service
30 min
Free
1 hr
249 Euro